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Basic Marketing Research (with Qualtrics Printed Access Card)

Author Information

Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

Product Details

ISBN: 9781439041390

Publish Date: 04/22/2009

Publisher: Cengage Learning

Number of pages: 624

Description

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

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