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Western Carolina University Textbooks > The Cultural Dimension of Global Business

The Cultural Dimension of Global Business 7th edition



Publisher:Taylor & Francis Books Ltd

Authors:Gary Ferraro, Elizabeth K. Briody, Elizabeth Briody, Elizabeth K. Brody

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The Cultural Dimension of Global Business Description

The Cultural Dimension of Global Business 7 Edition Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.Learning GoalsUpon completing this book readers will be able to:Understand the interaction between global business and cultureDiscuss comparative values and cultural differencesRecognize the importance of understanding nonverbal communication patterns prevalent in the international business arenaBe familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managingIdentify strategies for coping with culture shock

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